Marketing Digital

Nowadays we live in a digital era, there are businesses completely

digital technologies, there are new patented technologies on a scale never seen before,

the biggest companies and brands in the world are in the technology sector, events

that attract more people are technological events, programs such as

Portugal 2020 injects millions of euros into digital and technological development

of the economy, the media is full of news about

technology, in the health sector doctors register new diseases and

dependencies on technology, psychologists and sociologists raise questions

about the “digital self” and about the repercussions on society that social networks

bring and the list is endless.

For any marketing specialist, it is inevitable to combine marketing with new

technologies and the digital world, and that is what this study aims to do.

“The impact of digital marketing when correctly applied is greater and behind

more benefits to companies, with significantly lower costs, in

comparison to traditional marketing theories” (H0).

Digital Marketing is very important not only for digital companies but also for physical companies.