Marketing Digital
Nowadays we live in a digital era, there are businesses completely digital technologies, there are new patented technologies on a scale never seen before, the biggest companies and brands in the world are in the technology sector, events that attract more people are technological events, programs such as Portugal 2020 injects millions of euros into digital and technological development of the economy, the media is full of news about technology, in the health sector doctors register new diseases and dependencies on technology, psychologists and sociologists raise questions about the “digital self” and about the repercussions on society that social networks bring and the list is endless. For any marketing specialist, it is inevitable to combine marketing with new technologies and the digital world, and that is what this study aims to do. “The impact of digital marketing when correctly applied is greater and behind more benefits to companies, with significantly lower costs, in comparison ...
